This company didn’t start with an idea. It started with a pattern.
We came here from very different careers.
Over time, each of us ran into the same uncomfortable reality:
The most important signals about customers almost never show up in dashboards first.
That didn’t come from theory.
It came from lived experience.
Jeroen built most of his career in places where numbers matter.
For over twenty years, he worked in finance, leadership, and performance systems, including roles as a Certified Public Accountant and CFO. He built dashboards, KPIs, and controls — and trusted them.
But again and again, he saw the same thing:
Things broke before the numbers moved.
Customers left “suddenly.”
Teams drifted “unexpectedly.”
Decisions felt late, even when the data looked right.
That wasn’t new. For more than eighteen years, Jeroen has worked with algorithms and analytical systems where the most important inputs were rarely structured. Conversations, language, behavior, and exceptions always mattered. Waiting for perfect data was never an option.
What changed wasn’t a new model.
It was recognizing a pattern.
Behavior shifts first.
The numbers follow later.
HumintyX started there.
As CEO, Jeroen focuses on helping leaders notice what’s already changing — early enough to act — by combining numbers with unstructured human signals.
His guiding principle is simple:
let numbers and words tell the story that isn’t written yet.
Broos comes from the world of innovation and execution.
As a Certified Public Accountant and former EY consultant, he worked with both large enterprises and smaller companies to rethink offerings, launch new products, and turn ideas into reality. He helped set up innovation hubs, not as concept spaces, but as places where things actually had to work.
What shaped his perspective wasn’t the ideas themselves.
It was where he worked.
Close to customers.
Close to teams.
Close to the messy middle — where expectations are formed, tested, and sometimes quietly erode.
He saw how often things don’t fail loudly, but slowly. How delivery slips not because plans are wrong, but because alignment weakens long before anyone calls it out.
As COO, Broos is responsible for making sure HumintyX delivers on what it promises — translating insight into execution, and keeping systems grounded in real-world use. He focuses on the space where strategy meets reality, and where trust is either reinforced or lost.
He believes innovation only matters if it holds up in practice.
Ryan brings a very different perspective to product.
As a military veteran and U.S. citizen, with an MBA in Finance, he learned discipline, structure, and decision-making under pressure. Later, in commercial and operational roles, he focused on improving processes using technology — not for efficiency alone, but for reliability.
He spent years working in the U.S. market, where customer happiness is measured relentlessly.
NPS scores. Retention metrics. Reviews. Dashboards everywhere.
And yet, even there, he kept seeing the same thing happen.
Companies deeply focused on metrics,
missing the actual story unfolding underneath.
Ryan saw how product decisions fail when they optimize for outputs instead of judgment. When systems look precise but don’t help leaders act earlier or with more confidence.
As Chief Product Officer at HumintyX, Ryan is responsible for shaping a product leaders can rely on under pressure — deciding what signals matter, how they surface, and when they demand attention.
He believes a product is only successful if it holds up when decisions are hard.
Frans has spent more than twenty years working at the intersection of systems, people, and change.
As a Registered Controller and senior SAP consultant, he has led complex ERP and S/4HANA integrations across government, energy, and consumer organizations. His work has always focused on making large systems function reliably, not just technically, but organizationally.
What shaped his perspective wasn’t the technology itself.
It was what happened around it.
Integrations rarely fail because systems don’t work.
They fail when ownership blurs.
When incentives misalign.
When early signals are missed until friction becomes resistance.
Frans has spent his career inside that reality with helping organizations integrate new systems, new ways of working, and new decisions without losing trust along the way.
At HumintyX, he ensures human signals don’t stay abstract, and integrate into the systems, processes, and structures leaders actually run.
He believes insight only matters if it holds up in practice.
Different careers. Different countries. Different vantage points.
Same realization.
Human intent always shifts before commercial outcomes.
And almost no company was systematically listening.
We’ve all seen the damage caused by:
Late insight
Reactive decisions
Relationships reduced to transactions
We’ve lived with the consequences: as leaders, advisors, and operators.
That’s why this matters.
Better listening leads to better decisions.
Better understanding builds longer relationships.
And longer relationships create healthier companies.
That’s the world we’re trying to move toward.
One company at a time.
Yes, we want to scale the company and we want to scale fast.
Because the more companies we can reach, the more damage we can help prevent.
This isn’t growth for its own sake.
It’s about finally building the thing we wish had existed
when we were on the other side of the table.
That’s why we care as much as we do.
