
2026: The Year Sales “Reports” to Customer Success
No, Sales is not reporting to CS. But something fundamental is shifting. CS teams are getting GRR quotas.CSQLs are becoming formal pipeline metrics.Retention is no longer a hygiene KPI. And

No, Sales is not reporting to CS. But something fundamental is shifting. CS teams are getting GRR quotas.CSQLs are becoming formal pipeline metrics.Retention is no longer a hygiene KPI. And

Customer retention is one of the most important growth drivers in any business. Yet many companies only understand it at the metric level. They track it. They report it. They

Churn in coaching and training companies rarely appears as a sudden event. In most cases, it begins forming three to six months before a contract ends, not through open conflict,

(A reflection on patterns we’ve observed in coaching & training organizations) Over the past four years, in working with coaching and training businesses, we kept noticing the same thing: Customer